Signals add a real-time layer of behavioral intelligence to your saved Workspace tables. Instead of just knowing who someone is, Signals show you what they are actively doing right now — so you can reach out at exactly the right moment.
💡 Note: Signals are available on saved Workspace tables. You cannot add signals to a preview table before saving.
A Signal is a tracked event or behavioral change attached to a company or contact record in your table. Examples include a company posting significantly more job openings (a sign of growth), a contact being promoted, or a website seeing a spike in traffic (a sign of increased market activity). Signals give your outreach timing and context.
1 credit is charged per successful signal detected (for either a contact or a company). If no signal is found, the cell remains empty and no credits are deducted.
Please note that signals are table-specific. If the same contact is saved in two different tables and you run a signal search in both, you will be charged twice.
- Open a saved Workspace table
- Click Add enrichment in the toolbar
- Go to the Signals tab
- Browse the available signals and click the + icon next to your chosen signal to configure it
- For filter-based signals (see below), select at least one filter value — this is required before you can run or add the signal. You can select multiple values; each one you pick becomes its own grouped column in your table.
- Select your time frame (e.g., detect changes in the last 6 months)
- Choose which data fields to include in the column (e.g., signal date, change rate, new jobs posted)
- Click Run signal to apply
When running a signal you can choose to: run it for all rows, run it for the first 25 rows, or add the column without running immediately.
Some signals let you narrow the tracked event down to specific filter values instead of just tracking it in aggregate — for example, Surge in Hiring by Department → Information Technology. Available filter values depend on the signal (departments for hiring signals, event types for News signals). Credits still work the same way: charged only when a signal is found, per filter value.
For Company tables:
| Signal | What it tracks | Best used for |
|---|---|---|
| Surge in hiring | Significant spikes in new job postings compared to previous periods | Identifying companies in growth mode; expansion plays |
| Surge in hiring by department | Hiring spikes narrowed to a specific department (e.g., Engineering, Sales) — filter-based | Spotting which team is expanding; targeted outreach to budget holders |
| Surge in hiring by location (coming soon) | Hiring spikes narrowed to a specific geography — filter-based | Spotting regional expansion and new office openings |
| Website traffic increase | Meaningful increase in domain visits | Companies gaining market momentum; inbound demand signals |
| Website traffic decrease | Notable drop in domain visits | Competitive displacement; re-engagement plays |
| IT spend increase | Rising estimated budget for technology tools | Companies actively investing in tech; tech vendor plays |
| IT spend decrease | Declining tech spend | Budget consolidation; cost-saving solution plays |
| Headcount increase | Company growth in employee count vs. previous months | Scaling companies; growth-stage targeting |
| Headcount decrease | Decline in employee count | Efficiency-focused solution plays; M&A activity |
| Intent (Bombora) | Bombora-sourced intent data on topics your target accounts are actively researching | Spotting accounts in an active buying mindset; prioritizing outreach by weekly intent trends |
💡 Intent (Bombora): Add from the Signals panel under the Intent category, then search and select the topics you want to track from the full Bombora topic list. Choose which fields show up in the column: signal date, previous week score, this week's score, and week-over-week trend. Costs 1 credit per topic per company signal found. Works on both Company tables and Contact tables (at the company level).
News signals (Company tables) — filter-based:
Each of these tracks company news, narrowed down to the event types you select as filter values.
| Signal | What it tracks | Best used for |
|---|---|---|
| Commercial Activity News | New partnerships, new customers, new vendors | Spotting active buying and selling activity |
| Corporate Strategy News | M&A activity, facility expansions, new locations, closures | Tracking major strategic changes |
| Financial Events News | Funding rounds, asset investments, strategic investments, IPO | Gauging capital availability and growth trajectory |
| Market Intelligence News | Event participation, awards and recognition, competitor activity | Timing and personalizing outreach |
| People News | Executive hires, departures, promotions, headcount changes | Tracking decision-maker movements |
| Product Activity News | Product launches, development announcements, new integrations | Signals innovation and product investment |
| Risk News | Security issues, lawsuits faced | Flagging instability that may affect deal timing |
For Contact tables:
| Signal | What it tracks | Best used for |
|---|---|---|
| Moved to a new company | Contact has changed employers | Champion tracking; new role introductions |
| Promotion | Contact has taken on a new, more senior title | Congratulations outreach; decision-maker access |
Filter-based signals (available on both Company and Contact tables — Column Library → Signals tab):
| Signal | What it tracks | Best used for |
|---|---|---|
| Commercial Activity News | Company news about deals, contracts, and partnerships — filterable by event type | Timing outreach around new business wins or contract signings |
| Corporate Strategy News | Company news about restructuring, pivots, and strategic direction changes — filterable by event type | Understanding shifts in company direction; aligning your pitch to new strategy |
| Financial Events News | Company news about funding rounds, earnings, M&A, and IPOs — filterable by event type | Funding-triggered outreach; targeting companies with fresh budget |
| Market Intelligence News | Company news about competitive positioning and market entry/expansion — filterable by event type | Competitive displacement plays; market-expansion targeting |
| People News | Company-level leadership and personnel news — new hires, departures, appointments — filterable by event type | Spotting new decision-makers; relationship mapping after leadership changes |
| Product Activity News | Company news about product launches, updates, and announcements — filterable by event type | Aligning outreach to new product needs; spotting expansion opportunities |
| Risk News | Company news about layoffs, lawsuits, and security incidents — filterable by event type | Risk-aware account management; timing sensitive outreach appropriately |
| Surge in hiring by department | Significant hiring spikes within a specific department (e.g., IT, Sales) | Precision targeting of growth in the function most relevant to your offering |
| Surge in hiring by location (coming soon) | Significant hiring spikes at a specific office location | Precision targeting growth at specific regional offices |
💡 Filtering signals: Filter-based signals let you narrow the signal down to specific values (e.g., Surge in Hiring by Department → Information Technology) via a Filter field in the signal settings panel — each value you select becomes its own grouped column. Selecting at least one filter value is required to run or add these signals. Credit consumption is unchanged: you're charged 1 credit only when a signal is found.
Once a signal runs, the new data appears as specialized columns in your table. The columns will show the signal date, the magnitude of the change (e.g., change rate percentage), and any additional fields you selected.
Recommended workflow:
- Run a Signal on your table (e.g., "Surge in hiring" for the last 3 months)
- Click the signal column header to sort by signal date — most recent signals appear at the top
- Use the Filter button to show only rows where a signal was detected
- Focus your outreach on the contacts or companies at the top of the filtered table
This approach ensures your sales energy is always directed toward the warmest accounts.
- For SDR teams running expansion plays, combining "Headcount increase" + "IT spend increase" identifies companies simultaneously growing and investing — ideal targets
- "Moved to a new company" is one of the most actionable signals — a champion who changes jobs is a warm introduction into a new account
- Run signals on your first 25 rows before committing to the full table, especially for large tables, to validate relevance
🎯 Top plays using Signals: Job-change reactivation workflow — re-activate past leads the moment they change jobs. Or Salesforce account auto-updates with Lusha Signals — keep Salesforce accounts current with real-time growth signals.