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Lusha Lookalikes identifies contacts and companies that are similar to the ones you’ve already found valuable - based on job title, company profile, industry, and other attributes. Use Lookalikes to expand into new accounts, find more of what’s already working in your pipeline, or discover companies with similar buying signals.

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Where Lookalikes appear in Lusha

Lusha surfaces Lookalike results in three places:

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1. Dashboard home screen

Two widgets appear on your Dashboard (/dashboard):
  • Similar to your reveals (Contacts) - contacts similar to the ones you’ve already revealed in Lusha
  • Similar to your reveals (Companies) - companies similar to accounts you’ve worked with
Both widgets update automatically based on your prospecting activity.

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2. Workspace tables - Add similar contacts

Inside any saved Workspace table, click Add contacts → Add similar contacts. Workspace analyzes your existing rows and suggests new lookalike prospects that match the profile of your current table. Click Regenerate for a fresh set.

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3. Lookalikes API

Developers can query Lookalikes programmatically using the v3 endpoints:
  • v3/lookalike/contacts - returns contacts similar to a seed contact
  • v3/lookalike/companies - returns companies similar to a seed company
See the API Hub (/api) → Lookalikes APIs and docs.lusha.com for technical reference.

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What makes a contact or company a “lookalike”

Lusha’s model considers factors including job title and seniority, company size and industry, location, technologies used, and recent activity signals. The more reveals you’ve made in Lusha, the more refined your lookalike results become over time.
Homepage lookalike widgets update daily. Workspace “Add similar contacts” generates up to 5 suggestions per day per table.
Now you can build on what’s already working - let Lusha find more of your best prospects automatically.