Lusha's Lookalike API (previously called Recommendations) finds contacts and companies that match the profile of people or accounts you already know. You send it a set of existing contacts or companies, and it returns recommended matches by role, seniority, company type, and more — without manual table building.
It works with no-code tools like Make, Zapier, or n8n, and fits directly into any workflow that already uses Lusha enrichment.
- Sales teams looking to expand pipeline by finding contacts similar to their best-converting buyers.
- RevOps and marketing teams building lookalike account tables for ABM campaigns.
- Account teams running land-and-expand plays within key accounts.
Build lookalike tables from won deals Take your Closed Won opportunities, use the primary buyer as a seed, and get back recommended contacts in similar roles at similar companies. Push them into your CRM as new leads.
Expand within key accounts Send a champion contact from a high-priority customer and get recommendations for colleagues with similar roles in the same or adjacent departments.
Generate ABM account tables Send your top customer companies as seeds and get back a lookalike account table. Layer additional filters in your CRM or MAP (industry, region, company size) to refine further.
You provide a set of "seed" contacts or companies — people or accounts you already know perform well. The API returns a table of recommended matches that share similar characteristics.
You can fetch additional pages of results from the same query using the requestId returned in the initial response, without starting a new search.
There are two types of lookalike:
- Contact Lookalike — finds contacts similar to your seed contacts, matched by role, seniority, and company profile.
- Company Lookalike — finds companies similar to your seed accounts, matched by firmographics and characteristics.
You can also exclude contacts or companies you've already engaged, so results stay fresh and relevant.
Credits are charged per successful lookalike result returned.
---💡 Note: Lookalike availability may depend on your Lusha subscription and API package. If you're unsure, reach out to your Lusha account team or contact support@lusha.com.
Q: How do I get more results after the first call? Use the requestId returned in the initial response as part of your next request. The API continues from the previous set instead of starting fresh.
Q: Can I exclude contacts or companies I've already reached? Yes. Both the contact and company endpoints accept an exclude table, so you can filter out existing customers or previously contacted prospects.
Q: Is this the same as the Recommendations feature? Yes. Lookalike was previously called Recommendations — it's the same feature under a new name.
Q: Where can I find the full API reference? The complete endpoint documentation is at docs.lusha.com/apis/openapi/lookalikes.
Now you're ready to scale your prospecting with lookalike tables.