Website Visitors deanonymises your B2B web traffic by matching visitor IP addresses against Lusha's database. Instead of waiting for a form fill, you can see which companies are browsing your site in real time, understand their level of intent, and reach out to verified contacts at those companies — before they come to you.
Website Visitors is currently on beta and available on all of our plans.
💡 Starting July 20th, This feature will be available on our Pro, Premium, or Scale plans only. Free and Starter plans will not be able to access Website Visitors, and will need to upgrade in order to access this feature. Go to Settings → Payments & Subscription to upgrade.
To open Website Visitors, click Website visits in the left-hand navigation menu. If you don't see it, see the troubleshooting section below.
Only Admins and Managers can configure setup, manage the tracking pixel, and adjust billing settings. All users on your account can view the visitor dashboard and save companies to tables once setup is complete.
⚠️ Can't see Website Visitors in your navigation? This feature requires a Pro, Premium, or Scale plan. If you're on a qualifying plan and still don't see it, contact your Admin — they may need to activate the feature from Settings → Payments & Subscription. If it's not available at all, contact Lusha Support to discuss adding it to your plan.
- Identify anonymous visitors — see the company name, industry, size, and location of businesses browsing your site, even if they never fill out a form.
- Score intent — companies are automatically rated Hot, Warm, or Cold based on their behaviour: which pages they visited, how many times they returned, and how long they stayed.
- Track engagement — see exactly which pages were viewed, visit duration, and return frequency for each company.
- Reveal contacts — click through to a list of verified employees at any visiting company and reveal their email addresses and phone numbers using your standard Lusha credits.
- Save to tables — save companies to your Lusha tables for follow-up, CRM export, or sequence enrollment.
- Access via MCP — query Website Visitors data directly inside AI assistants like Claude via the Lusha MCP Server, without leaving your AI conversation.
Starting July 20th, 2026, Website Visitors will cost credits. Website visits will use a separate credit pool from your standard Lusha credits, managed through the One-Wallet system:
- 2 credits per identified company — charged once per unique company identified in a given month.
- Return visits are free — if the same company visits again within the same month, you are not charged again.
- Saved companies are free — once you save a company to a table, all future visits from that company are free, forever.
- Bot traffic is excluded — automated traffic is filtered out and does not consume credits.
- All entry points — from July 20th, 2026, the 2-credit charge applies across all three entry points: Workspace, API, and MCP. Credits are consumed regardless of how you access the data.
💡 Note: Revealing individual contact details (emails and phone numbers) uses your standard Lusha credits separately from the Website Visitors identification credits.
Setup requires two steps: configuring your domain and installing a lightweight tracking pixel on your website. Both steps must be completed by an Admin or Manager.
- Click Website visits in the left-hand navigation menu.
- Go to Account Settings (the gear icon ⚙️, left navigation) → Website visits tab.
- Click Add domain and enter your website URL (e.g.,
https://www.yourcompany.com).
- Set high-priority pages — enter URL paths like
/pricingor/demo. Visits to these pages will increase a company's Intent Score. - Exclude pages (optional) — enter paths like
/careersor/blogto avoid spending credits on non-sales traffic. - Exclude countries (optional) — select countries to ignore if you only sell in specific regions.
- Click Add domain to save.
💡 Tip: Prioritising high-intent pages like/pricingand/demomeans companies that visit those pages are flagged as Hot sooner, helping your sales team focus on the most engaged accounts.
The tracking pixel is a lightweight JavaScript snippet (loads in under 50ms) that identifies companies visiting your site. You can install it manually or via Google Tag Manager.
Manual installation:
- In the Website Visitors settings, copy your unique tracking pixel code.
- Paste it into the
<head>section of your website. - Return to Lusha and click Verify Installation to confirm it is working.
Via Google Tag Manager:
- In Google Tag Manager, create a new Custom HTML tag.
- Paste your tracking pixel code into the tag.
- Set the trigger to All Pages.
- Publish the container.
- Pixel active and waiting for matches. Your installation was successful.
💡 Note: Data typically begins appearing in your dashboard within 24 to 48 hours of installation.
You can control how many credits Website Visitors can spend each month by setting a credit limit on your domain. This keeps identification costs predictable without stopping you from seeing returning visitors or companies already saved to your tables.
- In Settings → Website visits, find the Credit Limit field for your domain.
- Enter a credit amount, or leave it empty for no limit.
- Click Save.
The credit limit works as follows:
- Default: 10% of your total credit balance, capped at a maximum of 5,000 credits.
- Minimum: 50 credits (= 25 companies = 1 page of results). You cannot set a limit below this value.
- Maximum: Your full credit balance. You cannot allocate more credits than you have available.
- No limit: Leave the field empty to allow Website Visitors to use credits freely from your balance.
💡 Note: Once your credit limit is reached, new company identification stops for the rest of the month. Return visits from already-identified companies and companies saved to your tables remain free and do not count toward the limit.
The domain settings table in Settings → Website visits includes a Credit Availability column showing how many credits remain against your configured limit. This gives you live visibility into spend without opening each domain's individual settings.
You will receive an in-app notification when you reach 80% of your credit limit, and again when you reach 100%. Admins can increase or decrease the credit limit at any time from Settings → Website visits.
Once your pixel is active and data starts flowing in, the Website Visitors dashboard shows a list of all companies that have visited your site. By default, it shows data from the last 7 days. You can adjust the time window and sort or filter the list to focus on the most relevant accounts.
Each row in the dashboard shows:
- Company name, industry, location, and size
- Intent score — Hot, Warm, or Cold
- Links to the company's LinkedIn profile and website
- A View employees button to access verified contacts at that company
Intent scores are calculated automatically based on the pages a company visited, the number of visits, and the time spent on the site. Companies that visit high-priority pages (like /pricing or /demo) receive a higher score.
| Score | What it means |
|---|---|
| Hot | High engagement — visited multiple pages including high-priority pages, or returned multiple times. Prioritise these accounts. |
| Warm | Moderate engagement — browsed your site but did not visit high-priority pages, or made a single short visit. |
| Cold | Low engagement — brief visit, likely a single page, no return visits detected. |
To see why a company received its score, hover over the Intent score badge. A tooltip shows unique visitors, total visits by page, visit frequency, and top visitor locations.
Click on any company row to open its details panel on the right. The panel shows:
- Company overview — description, website, LinkedIn
- Website visit summary — intent score, unique visitors, total visits by page, visit frequency, and visitor locations
- Company information — headquarters location, industry, annual revenue range, employee headcount, and specialties
- From the panel, click View employees to see a list of people at that company available in Lusha's database. Use your standard prospecting credits to reveal their email addresses and phone numbers.
Use the Sort and Filter controls at the top of the dashboard to focus your view. You can sort by last visit date, intent score, or other columns, and filter to show only Hot accounts, specific industries, or companies from particular locations.
To save companies to a table:
- Select one or more companies using the checkboxes on the left.
- Click Save to table at the top of the dashboard.
- Choose an existing table or create a new one.
Once a company is saved to a table, all future visits from that company are free and no longer count against your credit limit.
💡 Tip: Use the Save first 50 companies button (top right) to bulk-save your top results in one click — useful when you first activate the feature and want to quickly protect your best accounts from future identification charges.
Website Visitors identifies B2B entities (companies), not individual people, which keeps it aligned with GDPR and CCPA standards. However, you are responsible for two things before going live: Cookie consent and Privacy Policy update.
You must have a Consent Management Platform (CMP) on your site that allows visitors to opt out of tracking cookies. If you do not already have one, you must add it before installing the pixel.
Update your cookie policy to include:
- Cookie name: Lusha Website Visitors Tracking Pixel
- Purpose: Company-level visitor identification for B2B sales intelligence
- Type: Analytics/Marketing cookie
- Duration: Session-based tracking
- Data collected: IP address (matched to company), pages visited, visit timestamp, referrer source
You must update your Privacy Policy to disclose that you use visitor identification technology. This is a legal requirement under GDPR and CCPA.
Add disclosure language to your privacy policy. Here's the recommended text:
"We use visitor identification technology to understand which companies visit our website. This technology matches your IP address to publicly available company information. We do not identify individual visitors or track personal browsing behavior. This processing is based on your consent, which can be withdrawn at any time via cookie preferences."
💡 Important: You are the data controller and are responsible for compliance with applicable laws. Lusha provides the tools and guidance, but legal compliance is your responsibility. We recommend consulting with your legal team before implementing Website Visitors.
Unsaved Companies:
- Automatically deleted after 90 days
- You'll receive a notification 7 days before deletion
- Option to save companies you want to keep
Saved Companies:
- Kept indefinitely (or until you delete them)
- Exempt from auto-deletion
- Future visits from saved companies are always free
Configuration Settings:
- Domain settings, important pages, and exclusions are kept as long as your subscription is active
- Deleted 30 days after you cancel your subscription
Website Visitors data is available via the Lusha API, allowing technical teams to pipe visitor and intent data directly into their own systems or workflows. Full API documentation is available at docs.lusha.com.
Q: How accurate is company identification?
A: Industry-standard IP-to-company match rates are 23%. Website Visitors achieves 75%+ accuracy for matched companies, and you only pay for successful identifications.
Q: I don't see Website Visitors in my navigation — what do I do?
A: Website Visitors is available on Pro, Premium, and Scale plans. If you're on a qualifying plan, ask your Admin to enable it from Settings → Payments & Subscription. If you're on a Free or Starter plan, you'll need to upgrade to access this feature.
Q: Can I use Website Visitors with other analytics tools?
A: Yes. Website Visitors works alongside Google Analytics, Hotjar, and other analytics platforms without conflicts.
Q: What if the same company visits from multiple office locations?
A: You're charged per unique IP address per month. If the same company visits from different offices (different IPs), you'll be charged for each IP.
Q: Can I export my data?
A: Yes. Export to CSV, save to Lusha tables, or use the API to pull data programmatically.
Q: What happens if I cancel Website Visitors?
A: You can pause tracking (keeps all settings) or delete your configuration (permanent removal). Historical data is kept for 90 days after cancellation. Remember to remove the pixel from your website.
Q: Who can configure Website Visitors?
A: Only Admins and Managers can configure, pause, or delete Website Visitors tracking.
Q: What is the minimum credit limit I can set?
A: The minimum is 50 credits, which identifies up to 25 companies (1 page of results). You can also leave the field empty for no limit.