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Signals are dynamic, real-time data points - things like hiring spikes, funding rounds, or web traffic changes - that indicate a company is in motion and may be ready to buy.

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Key concepts

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Available signal types

  • Company Growth Signals - headcount growth, overall job postings, or department-level hiring (e.g., Sales or Engineering expanding)
  • Financial & Digital Signals - IT spend estimates and website traffic trends as a proxy for business health
  • Event-Based Signals - recent news like funding rounds, leadership changes, or product launches
  • Person-Level Signals - job changes or promotions for specific contacts in your list

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Credit usage

Signal enrichments typically cost 6-8 Clay credits per result or row.

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How signals fit your workflow

Signals are most effective when used to filter large lists. For example, run a Company Lookalike search to find 1,000 similar accounts, then apply the Jobs Growth Signal to surface only the 50 accounts actively hiring. This keeps your team focused on accounts that have both fit and urgency. To get started, see Lusha connector on Clay: data enrichment.