How Lusha intent signals work in Clay, what signal types are available, and how to use them to prioritise high-intent accounts.
Signals are dynamic, real-time data points - things like hiring spikes, funding rounds, or web traffic changes - that indicate a company is in motion and may be ready to buy.
| Term | Definition |
|---|---|
| Static data | Foundational info that rarely changes, such as a company's founded year, headquarters, or industry |
| Intent signals | Dynamic data points that indicate a change in company behaviour, such as a spike in hiring or a new funding round |
| Source | A Clay tool that generates entirely new rows of data (e.g., Lookalikes) |
| Enrichment | A Clay tool that adds new columns of data to existing rows |
- Company Growth Signals - headcount growth, overall job postings, or department-level hiring (e.g., Sales or Engineering expanding)
- Financial & Digital Signals - IT spend estimates and website traffic trends as a proxy for business health
- Event-Based Signals - recent news like funding rounds, leadership changes, or product launches
- Person-Level Signals - job changes or promotions for specific contacts in your list
| Credit type | Used for |
|---|---|
| Lusha credits | Enrich person and Enrich company - requires your Lusha API key and deducts from your Lusha plan |
| Clay credits | All signal enrichments (Headcount, News, IT Spend) and Lookalike sources - billed through your Clay subscription |
Note: Signal enrichments typically cost 6-8 Clay credits per result or row.
Signals are most effective when used to filter large lists. For example, run a Company Lookalike search to find 1,000 similar accounts, then apply the Jobs Growth Signal to surface only the 50 accounts actively hiring. This keeps your team focused on accounts that have both fit and urgency.
To get started, see Lusha connector on Clay: data enrichment.