Manually filling long forms slows conversions. With the Lusha + Chili Piper integration, you can enable instant enrichment of visitor data (job title, company details, and more) using just an email, while Chili Piper handles routing and scheduling — all without sacrificing form simplicity.
- Active Lusha account (any plan, including Free) with a valid API key.
- Active Chili Piper Form Concierge plan (supports form enrichment).
- Admin access to both platforms.
- In Chili Piper Admin, navigate to Enrichment Setup or go via the Integrations page.
- Choose Lusha as the provider and enter your API key to authenticate.
- Select form fields to enrich (e.g., Company, Job Title, Phone).
- Map how each Lusha data point matches your form or CRM target fields.
- Custom waterfalls: Create a priority sequence — e.g., Lusha first; if no match, fallback to another provider.
- Prebuilt templates: Use Chili Piper's ready-made waterfalls for speed.
- If your form router is live, Chili Piper will prompt you to copy a new JS snippet. Embed this updated snippet after your form's HTML.
- For HubSpot forms within an iframe, add the snippet directly to the form as well.
- Paste the updated JS snippet into your website as instructed. This enables dynamic form behaviour — fields auto-fill after the lookup completes.
| Tip | Why it matters |
|---|---|
| Use minimal form fields (e.g., email only) | Reduces friction while still capturing enriched data behind the scenes. |
| Test fallback waterfalls | Ensures enrichment continues even if Lusha doesn't return data. |
| Validate field mapping | Prevents mismatches or CRM errors. |
| Re-embed snippet on updates | Ensures enrichment remains active after changes. |
Before: A form with fields for First Name + Company + Email + Phone + Title — heavy friction, high abandonment.
After: A form with only First Name + Email visible to the visitor; Lusha fills Title, Company, and other fields via Chili Piper in the background — yielding full contact enrichment and higher conversion rates.
- Log into Chili Piper → go to Enrichment Setup / Integrations.
- Authenticate Lusha using your API key.
- Map form fields and optionally configure waterfalls.
- Publish the updated router → copy the JS snippet.
- Embed snippet after your form's HTML (plus inside HubSpot iframe if applicable).
- Test form enrichment, routing, and CRM field lookups.