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Webmetic identifies the companies visiting your website - even when they don’t fill out a form. The Lusha integration, running via Make (formerly Integromat), automatically enriches those anonymous company visits with verified decision-maker contact details, so your team can reach out while intent is at its peak. The result: anonymous B2B web traffic becomes actionable, contactable leads, all within your existing tools.

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How the workflow works

  1. Identify - Webmetic detects a company visiting your website (for example, a business browsing your pricing page).
  2. Trigger - a Make automation template captures the company domain in the background.
  3. Enrich - the Make workflow queries Lusha’s API to find key decision-makers at that company (for example, the VP of Marketing or Head of IT), returning verified emails and phone numbers.
  4. Deliver - the enriched contact details appear directly in the Webmetic dashboard, ready for outreach.
This integration requires an active Webmetic account, a Make account, and a Lusha API key. Every user gets their own API key by default - find yours in API Hub → Manage API Keys.

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Common use cases

Warm outreach while intent is live When a target company lands on your pricing or product page, the Make automation fires instantly. Your sales rep sees the enriched contact in Webmetic within seconds - with a verified direct dial - and can reach out while the prospect is still actively researching. Automated CRM hygiene and lead routing Filter for high-intent visitors (for example, companies that spent more than two minutes on your site), automatically enrich them with the right regional decision-maker from Lusha, and push complete, verified records straight into your CRM. No manual data entry, no incomplete records.

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How to get started

Setup is handled through your Make account using the Lusha connector. To get started:
1

Create a new scenario in Make

Log in to Make and create a new scenario.
2

Add Webmetic as the trigger

Add Webmetic as the trigger (company visit detected).
3

Add a Lusha enrichment action

Add a Lusha action step to enrich by company domain.
4

Map the enriched fields

Map the enriched fields to your Webmetic dashboard or CRM destination.
For help setting up Lusha in Make, see Lusha connector on Make. For Webmetic-specific setup, contact the Webmetic support team.
You’re all set to turn anonymous website visitors into enriched, ready-to-contact leads.