Supported CRMs: This filter is currently supported for Salesforce and HubSpot.
How to use
1
Open the filter panel
Go to Home and start a conversation in the chat, or click Contact filters or Company filters to go directly to the filter panel.
2
Apply your filters
Apply your filters to define your search.
3
Toggle on Not in My CRM
In the filter panel, toggle on Not in My CRM.
4
Review the updated results
Your results will update instantly to show only contacts/companies not in your CRM.
Filter states
Not selected (default)
When the filter is off, all matching contacts are shown - including those already in your CRM.Contacts - Not in my CRM
Hides contacts that already exist in your connected CRM. The objects checked depend on your CRM:- Salesforce: Contact, Lead, or Opportunity
- HubSpot: Contact
Companies - Not in my CRM
Hides companies that already exist in your connected CRM. The objects checked depend on your CRM:- Salesforce: Account or Opportunity
- HubSpot: Company
Use cases
Switching between Contacts and Companies
The filter is applied per tab. When you switch between Contacts and Companies, each tab retains its own filter state.No filter selected
When no CRM filter is active, all results are shown regardless of CRM status.No CRM connection
If the filter appears to be failing entirely, follow these steps:1
Check your CRM connection
Navigate to Integrations and ensure your CRM (Salesforce, HubSpot, Pipedrive, or Bullhorn) is successfully connected.
2
Check integration settings
Check that your Integration Settings allow Lusha to read your CRM records.
3
Refresh and re-apply the filter
Refresh your browser and re-apply the Not in my CRM filter from the Lusha Search filters menu.
How many results the filter checks
The filter runs across your entire search, no matter how large it is. If a search returns 800,000 results, all 800,000 are checked against your CRM - there’s no result-count ceiling.This used to be capped at the first 10,000 results. That cap is gone, so the result count you see with the filter on reflects a check of the full result set.
How quickly the filter picks up new CRM records
The filter stays in step with your own work inside a single session. Export contacts to your CRM, run another search, and the records you just exported are already excluded. The round trip takes about 2 minutes. This means you don’t need to scrub your table in the CRM after exporting - the table that leaves Lusha is already clean, and your credits go to net-new records only.Why am I seeing contacts already in my CRM?
Understand why some contacts might still appear in your search results even when the “Not in my CRM” filter is active.How Lusha identifies duplicates
Lusha uses specific data points to match records between our platform and your CRM:- Email address: The primary unique identifier.
- Name + Company: A combination match used when an email isn’t present.
Why duplicates may still appear
If you see a contact in Lusha that you know is already in your CRM, it is usually due to a data mismatch. Common reasons include:- Job changes: The contact has moved to a new company and has a different professional email address than the one stored in your CRM.
- Name formatting: Variations in how names are recorded (e.g., “John Smith” in Lusha vs. “J. Smith” or “Jonathan Smith” in your CRM).
- Company name discrepancies: Differences in legal names vs. trade names (e.g., “Lusha” vs. “Lusha Systems Inc.”).
- Sync latency: If a record was added to your CRM in the last couple of minutes, it may not be reflected in the filter yet. Records you export from Lusha are typically picked up within about 2 minutes.
The reasons above are data-matching edge cases, not a coverage limit. The filter checks every record your search returns.
You’re all set! Toggle on Not in my CRM and your search results will show net-new records only.