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Account-Based Prospecting (Beta) seamlessly links your active CRM data directly with the Lusha Search engine. Instead of jumping between tabs or manually referencing export sheets, you can filter your prospecting queues based on whether a person or company already exists in your sales pipeline. This ensures you avoid wasting credits on existing records, keep your database clean, and build hyper-targeted outbound tables.

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Before you start

To utilize Account-Based Prospecting filters, your workspace must meet a few basic connection requirements:
  • Active CRM Integration: Your organization must have a connected CRM account. Supported platforms natively include Salesforce (with HubSpot support coming soon).
  • Admin Setup: A Lusha Admin must authenticate the integration at the account level to enable cross-database matching.
  • Field Mapping: Ensure duplicate matching criteria (such as email domains or company names) are properly mapped within your Lusha integration settings.

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Core prospecting filters

The Account-Based Prospecting toolkit features two primary filters designed to shape your searches around existing pipeline data:

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1. “Not in my CRM” filter

This filter automatically cross-references your current search results with your CRM database and hides any record that is already saved.
  • Best Used For: Clean net-new outbound prospecting campaigns.
  • Credit Savings: Completely prevents your sales team from accidentally spending Lusha credits to reveal details for contacts or accounts that you already own.
  • How it Works: It analyzes Lead, Contact, and Account objects simultaneously, eliminating overlaps in a single click. The check covers your full result set, with no cap on how many results are compared.

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2. “In my CRM” / “Search in my CRM” filter

This filter performs the exact opposite action by narrowing your Lusha search results down only to records that already exist inside your sales ecosystem.
  • Best Used For: Account expansion, data enrichment, and tracking buying signals.
  • Cross-Tier Targeting: Easily locate new stakeholders within an existing customer account (e.g., finding the new Director of IT at an account your team closed last year).
  • Data Health: Use it to quickly surface and enrich missing phone numbers or work emails for accounts currently sitting stale in your pipeline.

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How to apply the filters

Applying these filters takes just a couple of steps from your primary search dashboard:
1

Open Search or Workspace

Navigate to Search (Prospecting) or open a Workspace view from the left-side navigation panel.
2

Locate the filter bar

Locate the filter bar at the top of your search query results.
3

Click the CRM Filter dropdown

Click the CRM Filter dropdown (or look for the platform-specific toggle icon, such as the Salesforce cloud).
4

Select your desired rule

Select your desired rule:
  • Choose Not in my CRM to isolate net-new targets.
  • Choose In my CRM to restrict the search to existing accounts.
5

Review the refreshed results

Your results will instantly refresh to display only matching records.
Visual Indicators: When browsing prospects with active filters, matching records will often display a dedicated CRM icon directly next to the contact or company name, signaling an active match inside your source system.
By maintaining strict control over how your live pipeline intersects with Lusha’s database, your outbound teams can operate with maximum context and zero wasted effort.