Overview
Lusha Campus Plays are ready-to-run GTM workflow templates that show you exactly how to connect Lusha with your existing tools. Each Play is a step-by-step workflow recipe you can deploy in minutes - no custom development required.
If you use a no-code automation platform like Zapier, Workato, Make, or Pipedream, or want to connect Lusha directly to your CRM, Plays are the fastest way to get a working integration up and running.
What is a Play?
A Play is a pre-built workflow template that combines Lusha’s data with one or more of your tools to automate a specific GTM task. Each Play includes a clear description of what it does, which tools it requires, and instructions for setting it up.
Plays are organised by use case:
- Data enrichment - automatically enrich contacts and companies in your CRM or spreadsheets
- Prospecting - build and qualify prospect tables without manual research
- Buying signals - trigger workflows when Lusha detects job changes, promotions, or intent signals
- Lead capture - enrich and route inbound form fills before sales ever sees them
- Account targeting - find and expand lookalike accounts from your best-fit customers
- Expansion - detect upsell opportunities using real-time contact and company signals
Which connectors are covered?
Plays cover a wide range of tools across CRMs, automation platforms, and data destinations. Current examples include:
Example Plays
Here are a few examples of what you can build:
How to get started
Browse the full library of Plays at lusha.com/campus/plays.
Each Play page includes a full description, the tools required, and setup instructions. Select a Play that matches your use case and follow the steps to connect it to your tools.
Use the filters on the Plays page to browse by use case (e.g. Data enrichment, Prospecting), by role (Ops, Sales, Marketing), or by tool (e.g. HubSpot, Zapier, Google Sheets) to find the right Play for your setup.
Need help setting up a Play?
If you run into issues while setting up a connector or Play, see the relevant integration article in this collection for setup guidance, field mapping reference, and troubleshooting steps.
