Overview
Lusha Campus Plays are ready-to-run GTM workflow templates that show you exactly how to connect Lusha with your existing tools. Each Play is a step-by-step workflow recipe you can deploy in minutes - no custom development required. If you use a no-code automation platform like Zapier, Workato, Make, or Pipedream, or want to connect Lusha directly to your CRM, Plays are the fastest way to get a working integration up and running.What is a Play?
A Play is a pre-built workflow template that combines Lusha’s data with one or more of your tools to automate a specific GTM task. Each Play includes a clear description of what it does, which tools it requires, and instructions for setting it up. Plays are organised by use case:- Data enrichment - automatically enrich contacts and companies in your CRM or spreadsheets
- Prospecting - build and qualify prospect tables without manual research
- Buying signals - trigger workflows when Lusha detects job changes, promotions, or intent signals
- Lead capture - enrich and route inbound form fills before sales ever sees them
- Account targeting - find and expand lookalike accounts from your best-fit customers
- Expansion - detect upsell opportunities using real-time contact and company signals
Which connectors are covered?
Plays cover a wide range of tools across CRMs, automation platforms, and data destinations. Current examples include:Example Plays
Here are a few examples of what you can build:- Auto-enrich incomplete HubSpot contacts - keep HubSpot contacts complete automatically, without CSV cleanups or manual field repairs
- Job-change reactivation workflow - re-activate past inbound leads the moment they change jobs, without any manual LinkedIn research
- Enrich Salesforce leads for Outreach - automatically enrich new Salesforce leads and enrol qualified prospects into Outreach sequences
- Auto-qualify 3-field forms - turn short form submissions into fully enriched, ICP-qualified leads in seconds
- Salesforce account auto-updates with Lusha Signals - keep Salesforce accounts current with real-time growth signals