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In November 2025, Lusha updated the Industry filter taxonomy to provide clearer, more standardized industry classifications. This update affects the Industry and Sub-Industry fields in your CRM integration. As part of this update:
  • Some industries were renamed for better clarity
  • New industries were added to cover emerging sectors
  • Outdated industries were removed

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Who is affected

This taxonomy update is relevant if you:
  • Sync Industry or Sub-Industry fields from Lusha to your CRM
  • Use industry data for segmentation, reporting, or lead routing
  • Have automation or workflows triggered by industry values
  • Filter or search contacts based on industry in your CRM

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How to update

The update process depends on your CRM field type. Follow these steps:
1

Check your field mapping

  • Navigate to Lusha CRM Integration → Manage → Field Mapping
  • Verify if you’re using the Industry or Sub-Industry fields
2

Identify your CRM field type

  • In your CRM, check the field type for Industry and Sub-Industry fields
  • Determine if each field is configured as:
    • Text/String field - No action needed
    • Picktable field - Continue to Step 3
3

Update picktable values (if applicable)

  • Download the complete table of new industries
  • In your CRM, update your picktable values to match the new taxonomy
  • Ensure both active and inactive values are updated to prevent data sync issues
4

Test your integration

  • Sync a few test contacts to verify data flows correctly
  • Check that industry values appear as expected in your CRM

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CRM-specific instructions

  • Salesforce: Update picktable values in Setup → Object Manager → [Object] → Fields & Relationships
  • HubSpot: Update dropdown options in Settings → Properties → [Industry field]
  • Pipedrive: Update field options in Settings → Data fields → [Industry field]

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FAQs

Do I need to update my CRM if I use text/string fields? No action is needed. Text/string fields will automatically sync with the new industry names without any configuration changes. What happens if I don’t update my picktable values? Your CRM integration may fail to sync industry data, or new industry values may not appear in your CRM. Contacts with updated industries may show blank or error values. How do I know if I’m using picktable or text fields? In your CRM, navigate to your field settings. Picktable fields have a dropdown with predefined values, while text/string fields allow free-form text entry. Can I keep both old and new picktable values temporarily? Yes, you can add new values while keeping old ones temporarily. However, we recommend removing old values once all contacts have been migrated to avoid confusion. Will this affect my CRM workflows or automations? If your workflows trigger based on specific industry values, you’ll need to update them to reference the new industry names. What if I use custom industry values in my CRM? Custom values you’ve added manually will remain unchanged. However, any values synced from Lusha will use the new taxonomy. How long does it take to update picktable values? Updating picktable values typically takes 10–15 minutes, depending on your CRM platform and the number of industries you use. Will I lose any data during this update? No data will be lost. However, contacts with removed or renamed industries will be updated to reflect the new taxonomy.