# Industry Taxonomy Update for CRM Integration

In November 2025, Lusha updated the Industry filter taxonomy to provide clearer, more standardized industry classifications. This update affects the Industry and Sub-Industry fields in your CRM integration.

As part of this update:

- Some industries were renamed for better clarity
- New industries were added to cover emerging sectors
- Outdated industries were removed


## Who is affected

This taxonomy update is relevant if you:

- Sync Industry or Sub-Industry fields from Lusha to your CRM
- Use industry data for segmentation, reporting, or lead routing
- Have automation or workflows triggered by industry values
- Filter or search contacts based on industry in your CRM


## How to update

The update process depends on your CRM field type. Follow these steps:

1. **Check your field mapping**
  - Navigate to Lusha CRM Integration → Manage → Field Mapping
  - Verify if you're using the Industry or Sub-Industry fields


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1. **Identify your CRM field type**
  - In your CRM, check the field type for Industry and Sub-Industry fields
  - Determine if each field is configured as:
    - **Text/String field** — No action needed
    - **Picktable field** — Continue to Step 3
2. **Update picktable values (if applicable)**
  - Download the complete table of new industries
  - In your CRM, update your picktable values to match the new taxonomy
  - Ensure both active and inactive values are updated to prevent data sync issues
3. **Test your integration**
  - Sync a few test contacts to verify data flows correctly
  - Check that industry values appear as expected in your CRM


## CRM-specific instructions

- **Salesforce:** Update picktable values in Setup → Object Manager → [Object] → Fields & Relationships
- **HubSpot:** Update dropdown options in Settings → Properties → [Industry field]
- **Pipedrive:** Update field options in Settings → Data fields → [Industry field]


## FAQs

**Do I need to update my CRM if I use text/string fields?**

No action is needed. Text/string fields will automatically sync with the new industry names without any configuration changes.

**What happens if I don't update my picktable values?**

Your CRM integration may fail to sync industry data, or new industry values may not appear in your CRM. Contacts with updated industries may show blank or error values.

**How do I know if I'm using picktable or text fields?**

In your CRM, navigate to your field settings. Picktable fields have a dropdown with predefined values, while text/string fields allow free-form text entry.

**Can I keep both old and new picktable values temporarily?**

Yes, you can add new values while keeping old ones temporarily. However, we recommend removing old values once all contacts have been migrated to avoid confusion.

**Will this affect my CRM workflows or automations?**

If your workflows trigger based on specific industry values, you'll need to update them to reference the new industry names.

**What if I use custom industry values in my CRM?**

Custom values you've added manually will remain unchanged. However, any values synced from Lusha will use the new taxonomy.

**How long does it take to update picktable values?**

Updating picktable values typically takes 10–15 minutes, depending on your CRM platform and the number of industries you use.

**Will I lose any data during this update?**

No data will be lost. However, contacts with removed or renamed industries will be updated to reflect the new taxonomy.