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When an individual chooses to remove their details from Lusha’s database, they become an opted-out contact. Once opted out, their data is suppressed and will no longer appear in search results, enrichment, or any Lusha output - even if Lusha previously held it.

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How opt-out reports work

Opt-out reports are sent automatically - typically on a monthly basis - to a designated Admin on your account. Each report is delivered as a CSV and contains only the contacts who have opted out since the last report was sent. It is not a comprehensive list from the beginning of time. To build a full historical suppression list, you would need to aggregate all previous opt-out reports you have received.

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Staying compliant

The opt-out process is designed to support your privacy compliance obligations. When you receive an opt-out report, you should:
  1. Remove or suppress the listed contacts from your CRM and any active outreach sequences.
  2. Ensure these contacts are not re-imported or re-revealed in future exports.
  3. Archive the report so you can build a cumulative suppression list over time.

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Get real-time opt-out notifications

Rather than waiting for the monthly report, you can receive an instant notification every time a contact opts out by setting up an Opt Out webhook. This lets you update your CRM or suppression lists automatically the moment an opt-out occurs. See How to Set Up Webhooks in Lusha for setup instructions.
There is no API endpoint to query opted-out contacts by date range. The opt-out webhook and the monthly CSV report are the only two ways to retrieve opt-out data - to reconstruct a full historical suppression list, keep every monthly report or log every webhook delivery on your side.

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Sync opt-out contacts directly to your CRM

If you use Salesforce, you can skip reports and webhooks entirely for opt-out status by enabling Sync opt-out contacts in your CRM integration settings. This automatically pushes a contact’s opt-out status to a mapped Salesforce field - standard or custom - every time it changes in Lusha. See Salesforce integration: Sync opt-out contacts to Salesforce for setup steps.