# Chilipiper Integration

Manually filling long forms slows conversions. With the Lusha + Chili Piper integration, you can enable instant enrichment of visitor data (job title, company details, and more) using just an email, while Chili Piper handles routing and scheduling — all without sacrificing form simplicity.

## Prerequisites

1. Active Lusha account (any plan, including Free) with a valid API key.
2. Active Chili Piper Form Concierge plan (supports form enrichment).
3. Admin access to both platforms.


## Step-by-step setup

### 1. Authenticate Lusha in Chili Piper

- In Chili Piper Admin, navigate to **Enrichment Setup** or go via the **Integrations** page.
- Choose **Lusha** as the provider and enter your API key to authenticate.


### 2. Map form fields

- Select form fields to enrich (e.g., Company, Job Title, Phone).
- Map how each Lusha data point matches your form or CRM target fields.


### 3. Build an enrichment waterfall (optional)

- **Custom waterfalls**: Create a priority sequence — e.g., Lusha first; if no match, fallback to another provider.
- **Prebuilt templates**: Use Chili Piper's ready-made waterfalls for speed.


### 4. Publish your router

- If your form router is live, Chili Piper will prompt you to copy a new JS snippet. Embed this updated snippet after your form's HTML.
- For HubSpot forms within an iframe, add the snippet directly to the form as well.


### 5. Embed the snippet

- Paste the updated JS snippet into your website as instructed. This enables dynamic form behaviour — fields auto-fill after the lookup completes.


## Tips

| **Tip** | **Why it matters** |
|  --- | --- |
| Use minimal form fields (e.g., email only) | Reduces friction while still capturing enriched data behind the scenes. |
| Test fallback waterfalls | Ensures enrichment continues even if Lusha doesn't return data. |
| Validate field mapping | Prevents mismatches or CRM errors. |
| Re-embed snippet on updates | Ensures enrichment remains active after changes. |


### Example

**Before**: A form with fields for First Name + Company + Email + Phone + Title — heavy friction, high abandonment.

**After**: A form with only First Name + Email visible to the visitor; Lusha fills Title, Company, and other fields via Chili Piper in the background — yielding full contact enrichment and higher conversion rates.

## Summary checktable

1. Log into Chili Piper → go to **Enrichment Setup / Integrations**.
2. Authenticate Lusha using your API key.
3. Map form fields and optionally configure waterfalls.
4. Publish the updated router → copy the JS snippet.
5. Embed snippet after your form's HTML (plus inside HubSpot iframe if applicable).
6. Test form enrichment, routing, and CRM field lookups.