> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lusha.com/llms.txt
> Use this file to discover all available pages before exploring further.

# CRM Data Enrichment (Legacy)

> How to set up CRM Data Enrichment workflows in Lusha to automatically update or enrich Salesforce records with current contact and company data.

CRM Data Enrichment automatically updates your Salesforce records with the latest contact and company information from Lusha - so your leads, contacts, and accounts stay current without manual data entry.

<Note>
  This feature is available for Lusha users with Salesforce as their CRM, on **legacy plans only**.
</Note>

## Before you start

<Steps>
  <Step title="Connect Salesforce">
    Connect Lusha to your Salesforce via the [Integrations](https://dashboard.lusha.com/lusha-integrations) page.
  </Step>

  <Step title="Map your fields">
    In **Salesforce Field Mapping**, define and map the Lusha fields (emails, phone numbers) you want to push to Salesforce.
  </Step>

  <Step title="Enable Allow Override">
    Enable **Allow Override** so that Lusha can update fields on existing records.
  </Step>
</Steps>

Go to **[Enrich → CRM Enrichment](https://dashboard.lusha.com/enrich/workflows)** to access the feature.

## The CRM Data Enrichment dashboard

<Frame>
  <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325282/3b6f65e099e67f33269ebaa2146b/Screenshot+2025-05-18+at+14_45_14.png?expires=1780056000&signature=e9af42e902b5f0d5b2f9f3a6e8a9991a5fdd843f9dc54e27847c97a3166fe8d3&req=1dVsx134pDVk2hj99dpg6g2qW1OD%2FDFdj0f4aBX%2FXIMP8tpMhQ6kGoL9QBZ0%0AF1yCEioBD9ybVBwytanjeeK8%0A" alt="CRM Data Enrichment dashboard overview" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

The dashboard shows three main elements: **Recommended Enrichments** (predefined workflow templates), **Enrichment Summary** (totals by accounts, contacts, and leads), and the **Enrichment Table** (a detailed view of current and past enrichment activity).

<Frame>
  <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325368/38efce0395adc472b7629a219b05/Screenshot+2025-05-18+at+14_48_25.png?expires=1780056000&signature=2b1376534acd0c24d3a36404eedd20209aa713e952d1d2832e197aed434d4fe4&req=1dVsx135qj9k2hj99dpg6nwFzpQPRmaza00MroYk6fhE19RCUUDNo6ZDjUpu%0AN7C1nywgfdondD%2BhCnfArxPY%0A" alt="Recommended Enrichments, Enrichment Summary, and Enrichment Table sections of the dashboard" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

## Creating a workflow

Choose between two workflow types: an **Update Workflow** refreshes existing records with the latest data; an **Enrich Workflow** adds net new contacts to your accounts based on criteria you define.

## Update workflow

<Steps>
  <Step title="Select the object type">
    Select the object type: Leads, Contacts, or Accounts.
  </Step>

  <Step title="Apply filters or choose all accounts">
    Apply filters based on Salesforce fields (e.g., industry, job title, geography), or select from a Salesforce report, or choose to enrich all accounts.

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325495/3da68b9d2c18aa30e4c508290302/Screenshot+2025-05-18+at+14_55_09.png?expires=1780056000&signature=6dd10567456cf1548b7ba85a77ed8c590dd07d5e6b9f1427b8985ae05c8a19b9&req=1dVsx13%2BpTJk2hj99dpg6g2BVplLwFxjjRVl8ebr6VoxBly13sFbFTXYMzWs%0ASkH858zylv3dWfMAoAEr7%2FVw%0A" alt="Selecting the object type and filters for an Update workflow" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>

  <Step title="Choose fields to update">
    Choose which fields to update - emails, phone numbers, or both.

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325542/cc52da949aeda5a2af4391a12c44/Screenshot+2025-05-18+at+14_57_06.png?expires=1780056000&signature=3ca7d924d9b529a83b1cfb417b975c241ef7800995b01321852042f91ffc3a28&req=1dVsx13%2FqDVk2hj99dpg6m6JyucbmQ6ATcO9WZQFjZz8H5Ie%2F42Ba%2B4t2srd%0ADH%2BELNWlgDxishK6ehTANwuW%0A" alt="Choosing which fields to update in an Update workflow" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>

  <Step title="Set export options">
    <Note>
      On their first workflow creation, admins can only run it once - either to CSV or to Salesforce. Subsequent workflows can be recurring. This lets you test before automating.
    </Note>

    Set export options - how often to run the workflow (daily or weekly) and a credit limit per run (optional).

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325556/2d0dd9e42a61640cc59434e4c787/Screenshot+2025-05-18+at+14_57_32.png?expires=1780056000&signature=03d3e325939e79caefcdfb8c77bd260fda857cf7f176bdd8b4fe0116027d36a0&req=1dVsx13%2FqTFk2hj99dpg6oJqO1XxeuBlsa0loG3VqLP7RgtTpA24BIrKXy26%0AJdvq7cgkMNjOZ0Di0Pxw4h%2Fl%0A" alt="Export options for workflow frequency and credit limit" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>
</Steps>

## Enrich workflow

The Enrich workflow finds and adds net new contacts to your Salesforce, aligned to accounts you already own.

<Steps>
  <Step title="Choose target accounts">
    Choose target accounts - by selecting the most recent accounts, by criteria (job title, seniority, department, location), or from a Salesforce report.

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325674/dca8287cf52c4248f7747552cd14/Screenshot+2025-05-18+at+15_01_40.png?expires=1780056000&signature=5fe8d8f7f9f394eaf9a486e77ecb2ca4c4645bd45191915b60e2d75262e2952d&req=1dVsx138qzNk2hj99dpg6vG%2FHL2VS9dFGLIV2%2FhdKwgNUDUhGoB8PPHarAh0%0ABh9aVpkhu7bToU%2B8qlIjETzm%0A" alt="Choosing target accounts for an Enrich workflow" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325809/b484e5781e528c39c1a529631f16/Screenshot+2025-05-18+at+15_07_27.png?expires=1780056000&signature=a6024ae2335aebd6675bdf0cec8454aae80fafef4603e9614bc545a8ba6484f2&req=1dVsx13yrD5k2hj99dpg6sMuWTsWuWRUMwgzhsZM8NnnejIHyP0a%2FClOeO1L%0AdKpcgQmxaUk3jHJBaOIiVuEA%0A" alt="Selecting accounts by criteria or Salesforce report" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>

    <Note>
      Salesforce reports with row grouping are not supported.
    </Note>
  </Step>

  <Step title="Add prospecting filters (optional)">
    Add prospecting filters - job title, seniority, etc. - to define which contacts qualify for enrichment.

    <Note>
      Press **Enter** after each job title you add. Using commas to separate titles will create one long value and cause an error.
    </Note>

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325763/379a9fc3df61c1265e02ac76059e/Screenshot+2025-05-18+at+15_05_10.png?expires=1780056000&signature=5e50631e692dcc3ba0c0da5de896f312013bbe9c01be6eb6f8ebd0a4053bef1e&req=1dVsx139qjRk2hj99dpg6lKeEO2Gc266Dt18kPXJJ4aR5WqjDeoiBRU%2Bd1Ud%0A6t1qh3wxygfKvKstXAYz1Q3I%0A" alt="Adding prospecting filters such as job title for an Enrich workflow" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>

  <Step title="Set export settings">
    Set export settings: export as contacts or leads, whether to save or update existing contacts, maximum new contacts per account, frequency, and a credit limit.
  </Step>

  <Step title="Click Done">
    Click **Done**.

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325772/204039aba402c40ab7f8dabe6e05/Screenshot+2025-05-18+at+15_05_29.png?expires=1780056000&signature=85db9f3cbe46b3fcc25c5ccce0f8eafd2fdc5b705f949314389f964f79ddc575&req=1dVsx139qzVk2hj99dpg6mzZzGXxVXHrF0JQztPucNgbb9sJROlL5m35l4KN%0AnUmsp%2B%2B6UCPatGsDx4PRDehD%0A" alt="Enrich workflow summary with the Done button" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>
</Steps>

At the bottom right, choose to **Enrich in CSV** (available when frequency is set to "Once" - useful for reviewing results before automating) or **Enrich my Salesforce**.

<Frame>
  <img src="https://lusha-eu.intercom-attachments.eu/i/o/13259777/cdd9eb7a37e0fd3118414093/7BG9587objWU9xZ9KHoA_CJMelN7x7ADJUDv9MWbwWp1tsEKRds5ApQNDPF1XzpDUNucs1MHyIS42LsCz5FXykooV7gf7v-HLig9Z9z06ZU2rwkVWYMVncCaE0Y6wlZryBafeZhHUD-WF5syGsdP3Ws?expires=1780056000&signature=a66b38b62159b88ffa69f2ca09b061c1d28509c0d790f186448f50768fee471e&req=0dZtwFH9qzBk2hj99dpg6mKDLNYguZ%2FPlVopkKO8yeRe4Th%2FV79QaT2HZ0lu%0ARdMC3vtwxVDAqzjC%2BgpLIRJE%0A" alt="Enrich in CSV and Enrich my Salesforce options" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

<Note>
  Review the workflow summary in the right-side widget before clicking Done. Workflows cannot be edited after saving.
</Note>

## Enriching to CSV first

If you want to review enriched data before pushing it to Salesforce, use the CSV option. You can compare your existing Salesforce values against Lusha's data, then decide whether to proceed.

<Note>
  If you enrich to Salesforce after reviewing a CSV, you won't be charged again for records already enriched in that CSV.
</Note>

<Steps>
  <Step title="Open the Enrichment editor">
    Click **+ New Enrichment** to open the Enrichment editor.
  </Step>

  <Step title="Set enrichment criteria">
    Set custom enrichment criteria or create rules based on Salesforce reports.

    <Frame>
      <img src="https://lusha-eu.intercom-attachments.eu/i/o/13259962/9dbebc4af92c995c56309180/Screen%2BShot%2B2022-12-21%2Bat%2B15_18_06.png?expires=1780056000&signature=3579abf7c8a818acda94b64b70a21ebf6f58e85f7bf83b44a0042d9daba0e4e6&req=0dZtwFHzqjVk2hj99dpg6lvK%2BuoaoJxR7KxF5Cx3G5qIErEEm%2BCTmYjmAZ3u%0Ae9KQK3nuxWglNXc96kv5y7fK%0A" alt="New Enrichment editor for setting custom criteria" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>

    <Frame>
      <img src="https://lusha-eu.intercom-attachments.eu/i/o/13259994/8c795a758a80a425f5f07146/Screen%2BShot%2B2022-12-21%2Bat%2B15_19_11.png?expires=1780056000&signature=955f2245523eab1aefaa4b1c34e4001ab7839d7ac96ac1c1ebf5ba008fb3bd21&req=0dZtwFHzpTNk2hj99dpg6lYHRmte%2F%2Fj0k%2Byxpc1dfcN7XErGyA3qoB8TFaD1%0AmjMxNeMM2L8sFJkz8sJFA%2Bm6%0A" alt="Salesforce report based enrichment rule setup" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>

  <Step title="Select Enrich in CSV">
    Under **Meet criteria**, select **Enrich in CSV**.

    <Frame>
      <img src="https://lusha-eu.intercom-attachments.eu/i/o/13260020/ae080e4f3fc64f509d6e77a1/Screen%2BShot%2B2022-12-20%2Bat%2B15_38_51.png?expires=1780056000&signature=0d6c971126fe6f3fec1bd6e2273b7fabebda63aad0c4c477afcbcabd8b704029&req=0dZtw1j6rjdk2hj99dpg6nNtBxdRNtttVEt8O1WAooZkAmoURa%2F2PLIxM4sM%0ApXm%2BRfE4xcOML3cg9%2BQCVvAh%0A" alt="Meet criteria section with Enrich in CSV selected" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>

  <Step title="Click Enrich">
    Click **Enrich**. The credit cost for this action will be shown before you confirm.

    <Frame>
      <img src="https://lusha-eu.intercom-attachments.eu/i/o/13260037/58e5282884da2ab032416f17/Screen%2BShot%2B2022-12-20%2Bat%2B16_01_48.png?expires=1780056000&signature=881137191ba7e6dfd417d029b6f35d82b1bedfe41ce18830d796caab877f800e&req=0dZtw1j6rzBk2hj99dpg6ou%2FVX4UGkiNH10uxiNXsrt53PNNv93w7KR7erjI%0Ag6LhfK1PMmo2m0jfLVdWNy6Q%0A" alt="Enrich button showing the credit cost before confirming" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>
  </Step>

  <Step title="Approve storage of Salesforce data">
    Admins need to approve storage of Salesforce data in Lusha's system by clicking **Apply**.

    <Frame>
      <img src="https://downloads.intercomcdn.eu/i/o/15036826/178f8f4948ab88aa93370088/image+%28110%29.png?expires=1780056000&signature=eeecee06e08e946cf27feb66e809ec36dd9021452fa230f5ad01af55576d0b58&req=0dBvxl7yrjFk2hj99dpg6vxFO1v6UezR6S3vz30Uj%2FuEVPopPap8N5UFA8wj%0AMvvvlDQ9iG%2BolaHttyKN%2FWU0%0A" alt="Admin approval prompt for storing Salesforce data in Lusha" style={{maxWidth: "100%", height: "auto"}} />
    </Frame>

    <Note>
      Data permissions can be disabled at any time from the Settings page.
    </Note>
  </Step>
</Steps>

Once complete, the enrichment status window shows: Status (active, paused, or completed), Type (Update or Enrich), Last Run / Next Run dates, and Credits Used.

<Frame>
  <img src="https://lusha-eu.intercom-attachments.eu/i/o/13260072/8ced6926a09c33072b42759f/Screen%2BShot%2B2022-12-20%2Bat%2B16_07_05.png?expires=1780056000&signature=6c65fa7be02c63a67a07aa1c1962f7bea9092c2da5753fb4bdd507adab93a36e&req=0dZtw1j6qzVk2hj99dpg6ptue8tte3V5rfjoNz%2FLPHs4YNTijYzCBa5SQBzi%0A1pWBs%2BIsTyloM%2BmXD%2BXBXkCp%0A" alt="Enrichment status window showing status, type, run dates, and credits used" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

To push the same contacts to Salesforce, click the **three dots (⋮)** next to the completed enrichment and select **Enrich my Salesforce**.

<Frame>
  <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50325863/743e96c5ab0ad00a625549b61afa/Screenshot+2025-05-18+at+15_10_23.png?expires=1780056000&signature=d0acd9ca6c51d38f9ed3f8f15a32b16dc4579339244f8323079f1a155273af8f&req=1dVsx13yqjRk2hj99dpg6vT64fUC7TRyJUCQcICcSCJCeqHEqFYuMo%2BdwejI%0A4I0pglCFFqbkGJcmXy8EKXGP%0A" alt="Three-dot menu with the Enrich my Salesforce option" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

The enriched CSV file shows indications of new data, changed data points, and any fields that couldn't be enriched.

<Frame>
  <img src="https://lusha-eu.intercom-attachments.eu/i/o/13260090/c53b2633e17e03c686f03bde/Screen%2BShot%2B2022-12-22%2Bat%2B11_50_16.png?expires=1780056000&signature=27930dd8600ee1f56595bc191c2995b66d9aaa871d34211aef95e6bc7ad3aecf&req=0dZtw1j6pTdk2hj99dpg6t1w7DpKUv3c%2BfvQGYncGq7QQUgTiZcyFgC7zJC8%0AcUZByBUqVb6v7lXjUIiJgvoy%0A" alt="Enriched CSV file showing new and changed data points" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

## Potential enrichment

Potential Enrichment lets you preview how many CRM records can be enriched before running a workflow, so you can plan credit usage in advance.

You'll find this column in the email you receive after enrichment completes, next to each eligible object type (Leads, Contacts, Accounts).

<Note>
  If you choose to enrich both emails and phones, there won't be a potential enrichment count - since all options are already covered.
</Note>

If you've reached your credit cap, you'll still receive a table of potential contacts with hidden data in the CSV, so you never miss which records could have been enriched.

<Frame>
  <img src="https://downloads.intercomcdn.eu/i/o/yu27vhse/50326179/2266642a0540bd343e0762d33844/Screenshot+2025-05-18+at+15_24_33.png?expires=1780056000&signature=6804b87b8a4291e7d8cedac1ccd388d1a29272ec8daf8e652def9bdaecd31d6a&req=1dVsx177qz5k2hj99dpg6k90%2F3Ecx7Yxg7%2FYMAtZopVIEQL6nszEDw5DXfwv%0AtWW8kSpepP9dmhJ%2BpzllYhhy%0A" alt="Potential enrichment column showing eligible record counts" style={{maxWidth: "100%", height: "auto"}} />
</Frame>

For help, contact the support team via live chat from the [Lusha website](http://www.lusha.com/), your [Lusha Dashboard](http://dashboard.lusha.com/dashboard), or at [support@lusha.com](mailto:support@lusha.com).


## Related topics

- [The New CRM Data Enrichment](/user-guide/crm-enrichment/new-crm-data-enrichment.md)
- [Lusha integrations - connect your CRM](/user-guide/integrations-basics/lusha-integrations-connect-your-crm.md)
- [The Enrich page - Lusha's enrichment hub](/user-guide/csv-enrichment/the-enrich-page-lushas-enrichment-hub.md)


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