# Find company and people lookalikes in Clay

> How to use Lusha's lookalike feature in Clay to generate lists of companies or people that match your best-fit customers.


Lusha's [lookalike feature](https://docs.lusha.com/apis/openapi/lookalikes) in Clay lets you generate a list of up to 5,000 companies or people that closely resemble a small set of "seed" examples - like your best-fit customers or closed-won accounts. It replaces manual prospecting by automatically surfacing high-fit leads based on firmographic and contact signals.

**Prerequisites:** An active Clay workspace and either a Lusha API key (Scale plan) or access to a Clay-managed Lusha account. You'll also need at least 5 seed identifiers - company domains for company lookalikes, or work emails or LinkedIn URLs for people lookalikes.

> **Note:** Using 10-20 seeds significantly improves match accuracy.


## Step 1: Create a lookalike table

1. In your Clay workspace, click **Create** in the left sidebar.
2. Search for **Lusha**.
3. Select **Find company lookalikes with Lusha** or **Find people lookalikes with Lusha**.


## Step 2: Connect your Lusha account

1. When prompted, choose your **Personal Lusha key**, a **Teammate's key**, or the **Clay-managed Lusha account**.
2. Click **Continue**.


## Step 3: Configure search inputs

1. In the **Company identifiers** or **Personal identifiers** field, paste your seed list (e.g., `lusha.com` or `person@company.com`).
2. In the **Exclusion** fields, add domains or emails of existing customers or competitors you want to filter out.
3. Set **Max results** - the default is 5,000, but you can reduce this for a more focused list.
4. Click **Submit**.


> **Note:** When entering domains, don't include `https://` or `www.` - just the domain itself (e.g., `lusha.com`).


## Step 4: Enrich your results

Once Clay populates the table with names and LinkedIn URLs, add deeper data:

1. Click **+ Add column** and search for **Lusha**.
2. Select **Enrich company** or **Enrich person**.
3. Map **Company Domain** or **Email** to the corresponding Clay column.
4. Click **Continue to add fields** and toggle on the data points you need (e.g., Employee count, Revenue, Verified Email).
5. Click **Save and run**.


Your table will populate with lookalike prospects and their enriched contact details as the run completes.

## Top play

**[Identify similar companies from Pipedrive deals](https://www.lusha.com/campus/plays/identify-similar-companies-from-pipedrive-deals/)** - automatically surface lookalike accounts from your best closed-won deals.