{"templateId":"markdown","sharedDataIds":{"sidebar":"sidebar-user-guide/sidebars.yaml"},"props":{"metadata":{"markdoc":{"tagList":[]},"redocly_category":"User Guide","type":"markdown"},"seo":{"title":"Why Are My Engage Emails Going to Spam?","description":"Access documentation, use cases, and technical guides for Lusha. Learn how to query our comprehensive dataset of business profiles and company information using our three main endpoints.","siteUrl":"https://docs.lusha.com","llmstxt":{"hide":false,"sections":[{"title":"Table of contents","includeFiles":["**/*"],"excludeFiles":[]}],"excludeFiles":[]}},"dynamicMarkdocComponents":[],"compilationErrors":[],"ast":{"$$mdtype":"Tag","name":"article","attributes":{},"children":[{"$$mdtype":"Tag","name":"Heading","attributes":{"level":1,"id":"why-are-my-engage-emails-going-to-spam","__idx":0},"children":["Why Are My Engage Emails Going to Spam?"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["If your Engage emails are landing in spam instead of the inbox, a few common issues are usually responsible. 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Allow time before testing again."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"fix-2-reduce-your-daily-sending-volume","__idx":3},"children":["Fix 2: Reduce your daily sending volume"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Sending large volumes of emails from a new or low-activity mailbox triggers spam filters. Email providers expect ramp-up over time."]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Start with no more than 20–30 emails per day from a new mailbox"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Increase volume gradually over 2–4 weeks"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Spread sends throughout the day rather than sending in one burst"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["For provider-specific daily limits, see the ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/user-guide/performance-and-troubleshooting/engage-sending-limits-by-email-provider"},"children":["Email Sending Limits by Provider"]}," & ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/user-guide/performance-and-troubleshooting/email-limits-best-practices"},"children":["Email Limits Best Practices"]}," articles."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"fix-3-review-your-email-content","__idx":4},"children":["Fix 3: Review your email content"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Spam filters score email content for known trigger patterns. Common causes:"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Spam trigger words"]}," - avoid phrases like \"Free\", \"Guaranteed\", \"Act now\", \"No obligation\", \"Click here\""]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["All-caps subject lines"]}," - these are a strong spam signal"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Too many links"]}," - keep links to 1–2 per email"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Image-heavy emails"]}," - plain text or low-image-to-text ratio performs better in deliverability"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Missing unsubscribe link"]}," - legally required in many countries and expected by spam filters"]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"fix-4-clean-your-contact-table","__idx":5},"children":["Fix 4: Clean your contact table"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["High bounce rates damage your sender reputation quickly. Before launching a sequence:"]},{"$$mdtype":"Tag","name":"ol","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Use Lusha's email confidence score to filter out low-confidence addresses"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Remove contacts with generic mailboxes (info@, support@, contact@) — these rarely convert and often cause spam complaints"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Remove contacts who have previously bounced or unsubscribed"]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"fix-5-warm-up-a-new-mailbox","__idx":6},"children":["Fix 5: Warm up a new mailbox"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["If you recently connected a new Gmail or Outlook account to Engage, it needs time to build a sending reputation. Use a mailbox warm-up tool before sending high volumes, or use an existing mailbox with a track record of regular sending."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"fix-6-check-your-sender-reputation","__idx":7},"children":["Fix 6: Check your sender reputation"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["You can check your domain and IP reputation using free tools like Google Postmaster Tools (for Gmail) or MX Toolbox. A poor score means past sends have been marked as spam by recipients - address the content and volume issues above before sending again."]},{"$$mdtype":"Tag","name":"blockquote","attributes":{"className":"callout-warning"},"children":[{"$$mdtype":"Tag","name":"p","attributes":{},"children":["⚠️ ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Important:"]}," If you believe your domain has been blacktableed, contact Lusha Support immediately - continued sending from a blacktableed domain makes recovery harder."]}]}]},"headings":[{"value":"Why Are My Engage Emails Going to Spam?","id":"why-are-my-engage-emails-going-to-spam","depth":1},{"value":"Possible causes","id":"possible-causes","depth":2},{"value":"Fix 1:","id":"fix-1","depth":2},{"value":"Fix 2: Reduce your daily sending volume","id":"fix-2-reduce-your-daily-sending-volume","depth":2},{"value":"Fix 3: Review your email content","id":"fix-3-review-your-email-content","depth":2},{"value":"Fix 4: Clean your contact table","id":"fix-4-clean-your-contact-table","depth":2},{"value":"Fix 5: Warm up a new mailbox","id":"fix-5-warm-up-a-new-mailbox","depth":2},{"value":"Fix 6: Check your sender reputation","id":"fix-6-check-your-sender-reputation","depth":2}],"frontmatter":{"title":"Why Are My Engage Emails Going to Spam?","description":"Why Engage emails land in spam and how to fix each cause, from domain authentication to content issues.","seo":{"title":"Why Are My Engage Emails Going to Spam?"}},"lastModified":"2026-06-25T08:28:34.000Z","pagePropGetterError":{"message":"","name":""}},"slug":"/user-guide/performance-and-troubleshooting/why-are-my-engage-emails-going-to-spam","userData":{"isAuthenticated":false,"teams":["anonymous"]},"isPublic":true}