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Learn how to query our comprehensive dataset of business profiles and company information using our three main endpoints.","llmstxt":{"hide":false,"sections":[{"title":"Table of contents","includeFiles":["**/*"],"excludeFiles":[]}],"excludeFiles":[]}},"dynamicMarkdocComponents":[],"compilationErrors":[],"ast":{"$$mdtype":"Tag","name":"article","attributes":{},"children":[{"$$mdtype":"Tag","name":"Heading","attributes":{"level":1,"id":"workspace-enrichment-lusha-data-vs-ai-data-columns","__idx":0},"children":["Workspace Enrichment: Lusha Data vs. AI Data Columns"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Once you've saved a Workspace table, you can deepen your understanding of each contact or company by adding data columns. Lusha offers four types of columns: Lusha database data, AI-powered enrichment, real-time signals, and CRM fields. This article explains each type, how to add them, and what to expect."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"_","__idx":1},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["How to add a column"]}]},{"$$mdtype":"Tag","name":"ol","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Open any saved Workspace table"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Click ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Add enrichment"]}," in the table toolbar"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["The column library opens with four tabs: ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Lusha Data"]},", ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["AI Data"]},", ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Signals"]},", and ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["CRM"]}]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Click the tab for the type of data you want"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Click any column name to add it to your table"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["For Lusha Data columns, data populates immediately from the database. For AI Data, Signals, and CRM columns, the column appears empty — click ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Run column"]}," to fill it with live data"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["You can also click the ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["+"]}," icon directly next to any existing column header to add a new column in that position."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"_-1","__idx":2},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Tab 1: Lusha Data"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["These columns pull from Lusha's verified B2B database and populate instantly without consuming enrichment credits. They include standard contact and company fields:"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Contact fields:"]}," Name, job title, seniority, department, work email, mobile, phone, direct phone, LinkedIn URL"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Company fields:"]}," Company name, website, industry, sub-industry, company size (headcount), revenue range, founding year, headquarters location, country"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Use these columns to complete any fields missing from your initial search results."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"_-2","__idx":3},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Tab 2: Signals"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Signals add real-time behavioral intelligence to your table based on what companies and contacts are actively doing. Unlike AI Data (which describes what a company is), Signals track what a company is currently doing — making them ideal for timing your outreach."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Cost: 1 credit is charged per successful signal detected (for either a contact or a company). If no signal is found, the cell remains empty, and no credits are deducted."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Please note that signals are ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["table-specific"]},". If the same contact is saved in two different tables and you run a signal search in both, you will be charged twice."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Signals are covered in detail in ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/user-guide/enriching-with-data-and-signals/workspace-signals-tracking-buying-intent-and-contact-changes"},"children":["Workspace Signals: Tracking Buying Intent and Contact Changes"]},"."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"_-3","__idx":4},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Tab 3: CRM"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["CRM columns let you pull live field values from your connected Salesforce account directly into your table. You can add fields from Contact, Lead, or Account objects."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Cost:"]}," Free — CRM columns do not consume credits"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["After adding a CRM column, click ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Run column"]}," to fill it with live data from Salesforce. Use CRM columns to see things like \"Last Activity Date,\" \"Deal Stage,\" or \"Owner\" alongside your Lusha prospecting data in the same view."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"_-4","__idx":5},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Running columns"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["After adding a Lusha Data, Signals, or CRM column, the cells will display ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["\"Click to run\""]},". You have three options when you click ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Run column"]},":"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Run for all rows"]}," — populates the column for every row in your table (most comprehensive, uses the most credits for paid columns)"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Run for first 25 rows"]}," — a cost-effective way to test the column before running at scale"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Add columns only"]}," — adds the column to your view without running the data immediately; you can run individual rows on demand by clicking \"Click to run\" on specific cells"]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"coming-soon","__idx":6},"children":["Coming Soon: ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["AI Data (Web Enrichment)"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Later this year, we'll release AI data. These columns go beyond Lusha's database and use real-time web crawling to provide strategic context about a company. When you click ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Run column"]},", Lusha's AI performs a fresh web search to populate the data — so results are current, not cached."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Cost:"]}," 1 credit per cell populated."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"_-5","__idx":7},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Tips"]}]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Run your highest-priority rows first (first 25) to validate quality before running across the full table"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["CRM columns are free — use them liberally to cross-reference your Lusha data with existing CRM records"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Enrichment data added to columns is included when you export the table to CSV"]}]}]},"headings":[{"value":"Workspace Enrichment: Lusha Data vs. AI Data Columns","id":"workspace-enrichment-lusha-data-vs-ai-data-columns","depth":1},{"value":"","id":"_","depth":2},{"value":"","id":"_-1","depth":2},{"value":"","id":"_-2","depth":2},{"value":"","id":"_-3","depth":2},{"value":"","id":"_-4","depth":2},{"value":"Coming Soon:","id":"coming-soon","depth":3},{"value":"","id":"_-5","depth":2}],"frontmatter":{"title":"Workspace Enrichment: Lusha Data vs. AI Data Columns","description":"How to add Lusha data, AI data, signal, and CRM columns to a saved Workspace table, and when to run each column type.","seo":{"title":"Workspace Enrichment: Lusha Data vs. AI Data Columns"}},"lastModified":"2026-06-25T08:28:34.000Z","pagePropGetterError":{"message":"","name":""}},"slug":"/user-guide/enriching-with-data-and-signals/workspace-enrichment-lusha-data-vs-ai-data-columns","userData":{"isAuthenticated":false,"teams":["anonymous"]},"isPublic":true}